Toyota Shifts Focus from Passenger Cars as Second-Generation Mirai Faces Hurdles

Toyota Shifts Focus from Passenger Cars as Second-Generation Mirai Faces Hurdles

Commercial Vehicles to Take Center Stage in Hydrogen Technology Development

Toyota’s partnership with Isuzu, announced earlier this month, exemplifies this strategic shift. The two automakers plan to collaborate on the development of light hydrogen fuel-cell trucks tailored for the commercial vehicle segment.

While the first-generation Mirai struggled to reach 2,000 sales, the second-generation model has consistently surpassed that milestone every year since 2021. Although sales dipped in 2022 to just over 2,000 units, they have rebounded in 2023. Toyota reported selling 2,604 Mirai sedans through September 2023, marking an increase of over 80 percent compared to the same period in 2022.