A Suzuki spokesperson compared it to asking Toyota to rebadge its legendary Land Cruiser, models that define what a brand stands for aren’t meant for sharing. Both companies mutually respect that certain vehicles are off the table.
For tiny Suzuki, the Swift and Jimny represent cornerstones of their identity, imbued with decades of heritage. So while the two brands continue to benefit from platform and vehicle swaps in certain markets, Suzuki is drawing a line to protect what truly makes them who they are. Some things are sacred, even in mutually beneficial partnerships.
