Fight for the Future, alongside artists like Morello and Speedy Ortiz, has previously achieved success through similar boycotts. In 2022, Red Rocks Amphitheater in Denver discontinued the use of Amazon’s palm-reading technology following a protest organized by the advocacy group.
The collective action taken by artists, venues, and organizations sends a strong message to the live event industry about the importance of privacy and ethical considerations in the use of facial recognition technology. As the movement gains momentum, the spotlight will continue to shine on the implications and consequences of deploying such invasive surveillance methods in the realm of live music.