Tinder’s parent company, Match Group, recently reported a direct revenue of approximately $475 million in the second quarter of 2023, representing a six percent year-over-year growth. However, there’s an interesting twist in the tale – the number of users opting for paid Tinder subscriptions decreased by four percent, totaling 10.5 million. At a Citi conference held in early September, Match Group President Gary Swidler expressed his belief that Tinder Select has the potential to make a substantial impact on the company’s overall revenue.
This move aligns with Match Group’s history of exploring exclusive dating apps, including the acquisition of “The League” in 2022. It seems logical, therefore, for the company to extend this exclusivity to its flagship app. For those who may be hesitant to commit to such a lavish expense, provided they even qualify, Tinder offers alternative subscription options, including Plus, Gold, and Platinum, starting at monthly fees of $20, $30, and $40, respectively. Each tier grants access to distinct exclusive features, with Platinum members even having the luxury of initiating conversations without the need for a prior match.
