Tinder users can now add relationship types and pronouns to their profiles, the company announced this week. You can, for example, specify whether you’re looking for monogamous or non-monogamous relationships (or are still unsure) and list your preferred gender pronouns. Both new features are inspired by Hinge, which is owned by the same parent company and introduced similar profile options last year.
Tinder’s new relationship-type options include monogamy, ethical non-monogamy, open relationship, polyamory, and “open to exploring,” in response to growing interest in less traditional dating approaches. According to a study of 4,000 18-to-25-year-olds, 41% are open to or seeking non-monogamous relationships. The most popular options are open relationships (36%), followed by hierarchical polyamory (26%). Perhaps more importantly, a survey found that 73% of young singles of any gender want someone who is clear about what they want. Most people do not want to waste time with partners who have opposing goals.
Similarly, Tinder’s addition of pronouns can be linked to a poll that found that 33% of young adults believe their sexuality has become more fluid in the last three years, while 29% believe their gender identity has become more fluid. Furthermore, it claims that the LGBTQIA+ community is the platform’s fastest-growing demographic. Tinder now allows you to choose up to four pronouns from a list of more than 15 options to display on your profile as a result of these revelations.
This comes after the app added relationship goals in December. This option allows users to specify whether they want short-term, long-term, or an uncertain combination of the two. According to the company, 40% of its users who specify their intent want a long-term relationship, while 13% only want a short-term connection. If nothing else, it demonstrates how Tinder has grown beyond its early reputation as a “hookup app.”
Tinder’s parent company Match Group reported a dismal Q1 forecast after the app caused the company’s first quarterly revenue decline. The options also align with Tinder’s recent marketing campaign, “It Starts with a Swipe,” which portrays the app as a fluid experience that can lead to casual flings or more committed relationships.
