Tinder introduces new Blind Date feature to encourage users to judge matches based on personality

Tinder introduces new Blind Date feature to encourage users to judge matches based on personality

 

Within the feature, Tinder users answer timed questions / prompts like “It’s OK to wear a shirt ___ times without washing it” or “I put ketchup on _______.” If you aren’t impressed by their answer, you can decide to pair with someone else.

Designed to be “low-pressure,” Tinder says the app “reflects the modern dating habits of Gen Z… and also taps into their ’90s nostalgia.” Tinder claims that during the feature’s early testing phase, users made 40 percent more matches compared to its other Fast Chat features that include profiles and images, promoting a user’s chance of meeting someone they would overlook elsewhere.

US Tinder users can access the new feature now, and it will be available to global users soon.