TikTok appears to be taking steps to evolve its platform into more of a full-fledged social network, as indicated by recent job listings and efforts to enhance its messaging features. The company has posted job listings for positions dedicated to developing social networking features and expanding direct messaging capabilities, reflecting a strategic shift towards fostering deeper user engagement and meaningful connections.
One notable job posting for a “Product Manager – TikTok Social” emphasizes TikTok’s intention to build meaningful social connections between users. This suggests that TikTok is recognizing the importance of retaining and growing user engagement within its platform, amid concerns that users are sharing TikTok videos on other social media and messaging apps to discuss them with friends.
