This is not a Google Wave remake, as we stated at the Loop unveiling. In a time when emoji are popular and people rely heavily on tools like Asana (for work tracking) and Slack, it’s more of an effort to synchronise and unify collaborative activities. (for chat). The main difficulty for Microsoft is simply getting people to use its strategy. Of course, people who are committed to Google’s productivity suite won’t be helped by this, but Microsoft will also need to convince consumers that Loop can take the place of the variety of collaborative apps they may already use.
