The new Reels video editing capabilities from Meta bring their creator experience closer to TikTok's

The new Reels video editing capabilities from Meta bring their creator experience closer to TikTok’s

Meta’s quick implementation of TikTok-like capabilities is predictable. Instagram CEO Adam Mosseri recently declared that the platform is no longer a “square photo-sharing app.” However, it was clear quickly after Reels debuted on Instagram in 2020 that more work was required to become a viable competitor. Instagram recently began testing NFT support in the app, a full-screen Instagram feed, and even the removal of the recent tab from tagged content searches.