The allure of OLED technology in the realm of television has captivated consumers seeking the epitome of picture quality. OLED displays are renowned for delivering exceptional visuals with profound black levels, vivid colors, and striking contrast. In the OLED TV market, giants like LG, Samsung, Sony, and more present a plethora of models, each seemingly differentiated by specifications such as advanced processors, heightened brightness, gaming features, and pricing that spans a broad spectrum.

Consider premium OLED offerings like the Samsung S95C, LG G3, and Sony A95L, priced between $1,899-3,000 for a 55-inch at the time of writing. These TVs are often hailed as some of the best OLED TVs ever released, promising an unrivaled viewing experience.

The assumption, then, might be that mid-range or budget models like the LG B3 (the entry-level OLED in LG’s 2023 lineup), the LG C3, Sony A80L, and Samsung S90C – with prices ranging from $1,100-1,500 for a 55-inch – would lack the features and performance of their premium counterparts. This could include differences in processing power, picture quality, and gaming capabilities. However, the gap between these TV categories is narrowing more than one might expect.

I conducted a comparison test between the LG G3 (a premium OLED) and the LG B3 (an entry-level OLED) from LG’s 2023 lineup, examining their performance side by side. The results were intriguing.

The Brightness Factor