Google has launched an experimental AI powered configuration feature in Search Console that allows users to request specific performance reports in natural language. The tool converts the request into filters and metrics within seconds.
Semrush has introduced Semrush One, a platform built to help marketers stay visible as AI assistants change how people search online. It blends classic SEO analytics with AI visibility tracking to show how brands appear across systems like ChatGPT, Gemini, and Perplexity. The tool targets the growing challenge of declining organic reach and offers a way for businesses to adapt as AI becomes a primary discovery channel.
