She was involved in the early Google Doodles, co-founded Google Image Search, and was the first product manager of AdSense (one of Google’s core advertising initiatives). She persuaded Google to acquire YouTube, which had started a year before. Wojcicki took over YouTube eight years later, becoming one of the only women to lead a large technology corporation.
Throughout Wojcicki’s tenure, YouTube grew in importance inside Google and Alphabet. Last quarter, the platform’s ad revenue alone accounted for more than 10% of the company’s overall revenue. Of course, Wojcicki’s tenure as YouTube CEO has not been without challenges. The platform has historically grappled with problems of moderation, including hate speech and disinformation. Wojcicki, for her part, made a point of listening to YouTube creators and consumers and personally addressing their issues.
