As the UAW strike against Detroit automakers enters its second month, the automotive industry is starting to feel the effects. Stellantis, one of the world’s largest automakers, has announced that it will not be attending CES 2024 in Las Vegas, citing the ongoing strikes as the primary reason for this decision.
Stellantis also mentioned that it is taking “comprehensive countermeasures to mitigate financial impacts and preserve capital.” However, the company did not provide further details on these countermeasures. As a result, it remains uncertain whether Stellantis will also skip other major automotive events such as the SEMA Show in Las Vegas and the Los Angeles Auto Show.
While Stellantis was initially listed as a featured exhibitor for CES 2024 on the event’s website, the company’s cancellation has raised questions about its participation in other upcoming automotive showcases. Motor1.com reached out to Stellantis for more information, but as of now, there have been no responses. Any additional details will be provided as they become available.
Despite missing CES, it appears that the SEMA Show is still in the cards for brands under the Stellantis umbrella. Teasers for classic Dodge Charger and adventure-oriented Ram HD Rebel vehicles from Stellantis’s in-house parts brand, Mopar, continue to circulate. This suggests that Mopar will have a strong presence at SEMA, despite 20 Mopar parts distribution centers being affected by the ongoing strikes.
The 2023 SEMA Show is just around the corner, set to commence on October 31.
Regarding the Los Angeles Auto Show, Stellantis is currently listed to participate with several brands, including Ram, Dodge, Jeep, Fiat, and Chrysler. While there haven’t been prominent rumors about new debuts at the show, it’s possible that the refreshed Ram pickup could be unveiled. Camouflaged prototypes have been spotted throughout the summer, and Ram CEO Tim Kuniskis confirmed a launch date in the first quarter of 2024. However, it’s not clear if this refers to a debut or the start of production.
The ongoing UAW strikes have introduced uncertainty into the automotive industry, and the impact on major events and product launches remains to be seen.
