SoundCloud's user-centric business model is adopted by Warner Music

SoundCloud’s user-centric business model is adopted by Warner Music

The agreement is yet another indication that the user-centric paradigm is gaining support, albeit it is far from being the standard. Tidal said last fall that it was also shifting to a user-centric approach. Spotify has acknowledged the new royalties structure but is waiting to see what the rest of the industry does. Warner, although being the smallest of the three huge names, has the potential to make a difference.