Sony just dropped some news that’s part tech wizardry, part superhero move. They’re cooking up what they call “in-camera authenticity technology” to take on the sneaky world of fake and doctored images that’s on the rise thanks to fancy AI. You know, the kind of stuff that makes you question what’s real in the news. Sony’s worried about trust issues and wants to be the superhero swooping in to save the day.
Here’s the deal: future Sony cameras will rock a digital signature feature, kind of like a “birth certificate for images.” But hold on, they’re playing it mysterious about what exactly these digital birth certificates will have inside. Some secret sauce, maybe?
The gist is, these signatures will spill the beans on when the photo was born, if it went through any touch-ups, and which camera played paparazzi. Sony’s got pros and news agencies in mind, aiming to help them keep their work authentic and fight against fake news.
In a cool team-up move, Sony joined forces with The Associated Press (AP) and Camera Bits (the brains behind Photo Mechanic) for some real-world testing. Now, here’s the kicker – Sony’s keeping us in the dark about what went down during these tests. We’re left guessing – did AP journalists take these cameras on a newsy adventure?
But wait, there’s more! The superhero tech upgrade is set to hit the scene in Spring 2024, sliding into Sony’s Alpha 9 III, Alpha 1, and Alpha 7S III cameras through a global firmware update.
