According to PwC’s MENA Entertainment & Media Outlook 2020-2024 released last year, the Covid-19 pandemic provided a further impetus to the already fast-growing share of the digital component in the overall media and entertainment revenue. The pandemic accelerated the adoption of streamed video content (OTT video) and music in the region. Digital is expected to form nearly half (46%) of the total revenues by 2024. A partnership that leverages Sony’s strong presence in the region, and the massive following of STARZPLAY, especially among the youth, enhance the overall entertainment experience for consumers.
