The launch of the new models comes amidst surging gaming trends worldwide, making it the most profitable form of entertainment. The industry is worth $148.8 billion globally, while the market in the Middle East and Africa is valued at about $4.8bn, accounting for just 3 percent of the worldwide total, according to a study by market research firm Newzoo.
The ingenious Cognitive Processor XR in BRAVIA XR TV, which thinks like a human brain, offers a complete immersion in an experience that thrills and moves users and feels just like the world around them. The TVs use a new processing method that goes beyond conventional Artificial Intelligence and is designed to replicate the ways humans see and hear.
In the sound department, the A80J, A90J, and X90J are equipped with the XR Sound Position which offers the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR TV, the sound matches precisely with what’s on the screen for a truly immersive experience. The sound-from-picture reality technology makes the screen the speaker. Moreover, the XR Surround creates surround sound from the sides and vertically to enjoy the gaming experience.
