These new features come at a good time for Snap, as the company’s audience is growing after a turbulent 2022. Despite laying off roughly 1,300 workers last summer, the app has reached 750 million monthly active users. While it still trails behind competitors like Instagram, which had two billion monthly active users as of last fall, Snap’s additions like Sounds Recommendations and Sync may help it maintain its growth and stay ahead of the competition.
