Snap markets itself primarily as an AR platform for its Lenses, although the app’s primary use case remains private, ephemeral messaging and calling. This puts Snapchat’s web version up against Discord and Meta’s WhatsApp, both of which are also available on PC. According to Boyd, 100 million individuals call each other on Snapchat every month, spending an average of more than 30 minutes per day, and chatting is usually the last thing consumers do before shutting the app.
