This takes us to the other thing about KISS – it’s not just the story you take to the customer, but how you retain it as a sales person. Take the three Ps as an example: A rabid gaming enthusiast might care more about the performance than the other two Ps – unless they’re on a budget or like to play on the move. A home user looking for a PC for office tasks and catch-up TV streaming may not want the fastest or most performant, but they’ll definitely be interested in achieving the same results with less outlay. Distilling the advantages of your product to a simple message, a story of the benefits you offer to the end consumer (and that’s why you should be doing what you do), allows you to use KISS to tell a simple, consistent story.
It has worked brilliantly for us. We have had a hugely positive response and that has translated into a greater mindshare and increased excitement over our products. It may not always be possible to avoid talking about technology, but keeping messages simple works. It is an effective principle that we should always apply when we are trying to sell even the most complex of solutions.
Omar Fakhri is the Head of Sales of AMD Middle East
