Omar Fakhri explains how KISS can really deliver your product.
There is a maxim that many, including sales people, live by called ‘KISS’; this stands for ‘keep it simple, stupid’ and refers of course not to the customer, but to the sales pitch. The principle (following its own advice and being simple enough to grasp) was that you should not over-complicate a sales story for a customer because, in doing so, you would be as likely to lose clarity of message and put them off as blind them by science into buying your product or service.
