Lastly, Levine highlighted the importance of trust and credibility in a content environment increasingly influenced by AI. Media publications and websites that undergo human review and fact-checking hold greater value as trusted sources, distinguishing them from AI-generated content.
While Google currently holds a dominant position in search, Levine noted that competition may arise in specific niches where companies possess unique relationships and access to data. However, he acknowledged the challenges of competing with Google’s vast global footprint and its access to extensive volumes of data.
