Levine also addressed the integration of generative AI into website builders and platforms, which levels the playing field for small and medium-sized businesses. However, he emphasized the importance of guidance and data in optimizing content for SEO. Backlinks continue to play a significant role in establishing authority and differentiating similar content generated by AI models.
Looking ahead, Levine predicted a potential increase in competition within the search industry, as new search engines powered by generative AI emerge. This would offer marketers and business owners more opportunities to rank highly and compete online, benefiting customer experiences.
