SEMrush, a prominent name in the field of SEO and SEM, along with Ahrefs and Moz, is considering the impact of AI on the world of search and how generative artificial intelligence (GAI) could disrupt the industry. In an interview with SEMrush President Eugene Levine, insights were shared about the future of search, the rise of GAI-based search engines, and the potential challenges for Google.
Levine expressed his positive views on generative AI, likening it to transformative technologies such as personal computers, the internet, and smartphones. He emphasized how generative AI enables people to accomplish tasks they couldn’t before and boosts productivity by automating mundane tasks. While acknowledging the potential disruption it may cause in industries like customer support, Levine also highlighted the creation of new jobs to train and fine-tune AI.
