Sega’s Cautionary Tale: Reconsidering Blockchain Integration in Business Strategy
Video game publisher Sega has recently backpedaled on its plans to integrate blockchain technology as a core part of its business strategy, offering a cautionary lesson for business owners and tech enthusiasts who have been enamored by the blockchain hype. This decision comes after several ambitious announcements regarding cloud-powered “super games” and “investment in new fields such as non-fungible tokens (NFTs)” were made in 2021.
In April 2022, producer Masayoshi Kikuchi expressed his belief in the potential of cloud streaming and NFTs as the future of gaming. However, subsequent events have cast doubts on these bold claims. While the company initially filed trademarks for ‘Sega NFT’ and ‘Sega NFT Classics Collection,’ these concepts never seemed to materialize.