Scarlett Johansson Takes Legal Action Against AI App for Unauthorized Use of Her Likeness
AI App's Unauthorized Use of Scarlett Johansson's Image Sparks Legal Battle
Renowned Hollywood actress Scarlett Johansson, an Oscar-nominated talent, has initiated legal action against an AI app developer for the unauthorized use of her likeness in an advertisement, as reported by Variety. The 22-second promotional video featured an AI image editing application named “Lisa AI: 90s Yearbook & Avatar” and purportedly utilized an AI-generated version of Scarlett Johansson’s voice and image.
The advertisement began with an authentic clip of Johansson from a behind-the-scenes moment in “Black Widow,” where she stated, “What’s up guys? It’s Scarlett, and I want you to come with me…”. However, it then seamlessly transitioned into AI-generated photos and a cloned voice, both endorsing the AI app. Below the ad, there was fine print that clarified, “Images produced by Lisa AI. It has nothing to do with this person.” Despite the controversy, multiple Lisa AI apps developed by Convert Software are still available on both the App Store and Google Play, according to Variety. However, the specific ad in question no longer appears on platform X.