Samsung Introduces Latest Home Appliance Lineup featuring Enhanced Connectivity and AI Capabilities at the ‘Welcome to BESPOKE AI’ Global Launch Event

Samsung continues to upgrade Wi-fi connected appliances in the market and already in users’ homes through software updates and the development of Smart Things. Users can enjoy new features even with old models, and more energy saving features with products that were already bought.

Smart Forward, announced for the first time at the event, is a service that provides newest features, security patches, and upgrades through regular software updates. Users will be able to check available update information and receive notifications from the SmartThings App. This ensures users with peace of mind and also contributes by reducing the frequency of appliance replacements.

SmartThings also continues to evolve, allowing users to save additionally on their energy usage after purchasing a product. Features such as Optimal Charging, for example, are added so users can strategically plan out their energy use. SmartThings Energy allows users to easily monitor and control the amount of energy consumed by the connected Samsung appliances.

Samsung also plans to launch its new Samsung Rewards program in the near future, which will allow users to get stamps each day if they save a certain amount of energy using AI Energy mode. Accumulated stamps can be converted and used at Samsung.com, Samsung Galaxy store and other Samsung purchase platforms.

To make efforts more impactful, Samsung introduces collaborations it made to implement solutions resulting in tangible reductions of energy use, while also making lives more convenient for users. Through partnership with British Gas, linking SmartThings Energy’s Auto Demand Response feature with British Gas’s PeakSave, Samsung allows users to easily enjoy economic benefits through saving energy.

As a crucial player in the home appliance industry, Samsung revealed a goal to utilize next generation technologies for purposes beyond creating innovative products. It is about using engineering solutions that prolong product lifecycles, and reduce the frequency of replacements.

Some of the methods introduced in the press conference include: Hybrid Cooling, newly incorporating the newly installed high-power ‘Peltier’ thermoelectric components in addition to the compressor resulting in improved cooling efficiency and performance, and low-maintenance filters for air purifiers obliterating the need for filter purchases or replacements.

Product safety is also an important factor that Samsung prioritize, and Samsung strive to achieve and expand certifications to prove its product liability across all appliance categories, including reduced fire risk (RFR) certification for new products. This will assure that the certified appliances are designed to effectively prevent fire incidents caused by the product.

At the end of the event, Samsung also revealed that it is collaborating with Disney and Pixar’s “Inside Out 2” (coming to theaters June 14th), to communicate the features of new Bespoke AI Laundry Combo. A new co-branded teaser video was shown that featured Inside Out 2 clips and showcased how, with the new washing machine, you can take the stressful emotions out of laundry with AI Bubble.