According to Samsung, consumer watching of TV Plus has increased by 100% in the last year, with consumers streaming 3 billion hours worldwide. The overall free ad-supported TV (FAST) streaming industry has been on the rise as well, with contenders such as Paramount’s Pluto TV, NBC’s Peacock, Fox’s Tubi, Amazon Freevee (formerly IMDb Freedive and IMDb TV), Roku, and Comcast’s Xumo filling the gap for those who don’t have linear TV but don’t want to pay for a streaming service. According to a January analysis from data analytics firm Kantar, 18 percent of US homes currently use a FAST service, a figure that has more than quadrupled year over year.
