Applicants will be required to submit their ideas during the submission phase, which will run for a total of six weeks between 20 January – 3 March on the competition platform, which will be hosted on the official Samsung Gulf Facebook page and accessible from www.launchingpeople.ae. Here, applicants will be able to find all information relevant to the campaign, as well as the mandatory application form to be completed for each submission.
Judging the competition in the first instance will be the campaign jury, consisting of Samsung and a team of four mentors. The mentors have been carefully selected by Samsung for the expertise they have demonstrated, and prominence they have achieved, in each of their respective fields. Aside from short listing applicants in the first round, the mentors will provide the necessary practical support to the winners to help them realize their dreams. The mentors selected to represent each category are:
· Fashion: Reema Al-Banna, designer and founder of the award winning fashion label Reemami.
