Samsung is actively developing ways to integrate generative AI into its products, including smartphones, tablets, watches, and earbuds. While AI was not prominently mentioned at the recent Samsung Unpacked event, Junho Park, Samsung’s VP, Director of Global Product Planning, revealed in a post-event interview that the company is working on bringing generative AI capabilities to its consumer tech.
Samsung sees wireless earbuds as an ideal platform for generative AI integration since they provide a way to communicate without requiring a screen. The S Pen, which is used with Samsung’s Galaxy devices, is also being explored as a tool to initiate generative AI capabilities. The goal is to create a consistent experience of generative AI across different devices.
The company aims to build generative AI directly into its hardware to offer on-device experiences that go beyond the online applications currently available. By doing so, Samsung seeks to bring new capabilities and features to its portable tech. This includes exploring AI-powered neurohacking headphones to help users focus and enhancing smartphone cameras with generative AI.
While Samsung was rumored to be developing an in-house generative AI platform for internal use, its recent statements suggest a broader approach to bring generative AI to its entire Galaxy range of products. The integration of generative AI into Samsung’s devices is expected to be a key focus in the company’s future Unpacked events, making them more interesting for consumers and tech enthusiasts alike.
