SAG-AFTRA’s key demands include wage increases to help performers maintain a livelihood amid rising inflation, improved safety measures on set, and a contract that safeguards performers against the exploitative use of artificial intelligence (AI). Specifically, they seek protection from unauthorized uses of their likeness and voice by companies employing generative AI. These issues bear a striking resemblance to the challenges that have led to ongoing strikes in the film and TV industry.
Parallel with the Film and TV Industry