Spotify has announced the debut of Spotify Island, its own digital environment on Roblox that allows people to create music, play games, and engage with virtual artists, according to a press release. Although it’s called Spotify Island, it’s more of a virtual archipelago, with players being able to move between different interactive music-themed islands that rotate throughout the year.
Spotify refers to its digital island as an “audio sanctuary,” with distinct Spotify branding ranging from the brilliant green color of the environment to the heart-shaped “Like” icons placed throughout the island that users may collect and exchange for virtual products. The more hearts a user collects, the higher they will rise on the game’s scoreboard.
Spotify Island grants players access to beat-making stations by Soundtrap, a Spotify-owned digital audio workstation that allows users to interact remotely, in addition to hidden Easter eggs across the island, one of which alters a player’s surrounding atmosphere from light to dark.
Spotify says it will add themed mini-quests, virtual meet-and-greets, and other exclusive material, such as paid products created by artists, to its digital area.
Spotify is kicking off its Roblox launch with its first music-themed island, K-Park, which will offer interactive experiences with K-pop musicians Sunmi and Stray Kids and will celebrate all things K-pop.
Spotify’s Roblox debut is a first for any music streaming service and is part of a bigger push for firms to build a presence in what it refers to as the “metaverse,” a phrase that has yet to be defined beyond a collection of virtual online locations.
