Spotify has announced the debut of Spotify Island, its own digital environment on Roblox that allows people to create music, play games, and engage with virtual artists, according to a press release. Although it’s called Spotify Island, it’s more of a virtual archipelago, with players being able to move between different interactive music-themed islands that rotate throughout the year.
Spotify refers to its digital island as an “audio sanctuary,” with distinct Spotify branding ranging from the brilliant green color of the environment to the heart-shaped “Like” icons placed throughout the island that users may collect and exchange for virtual products. The more hearts a user collects, the higher they will rise on the game’s scoreboard.
