The firm is experiencing some growing pains as it ramps up the manufacturing of its R1 line of automobiles. Rivian has apparently been concentrating on achieving its promise to Amazon for commercial EDV deliveries. Since one of its major investors, Amazon has commissioned Rivian to create 10,000 cars by the end of 2022, albeit that figure seems to be a long way off, as Amazon stated on Monday that it has finally increased its fleet to 1,000 units as of this week. According to Amazon, it aims to have 100,000 Rivian-branded trucks in its fleet by 2030, leaving little opportunity for Rivian to concentrate on scaling up manufacturing of its current passenger car fleet and new goods.
Rivian says that the eventual introduction of the R2 platform would provide the firm with a “global market opportunity” that it can exploit to further reinforce its position in the electric vehicle area, as it recently did in the commercial arena by establishing a relationship with Mercedes-Benz.
