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Rivian incentivises EV truck purchases by offering a wall charger and $2000 install credit

Rivian, the EV manufacturer has been going through some ups and downs recently, and to make matters trickier, Tesla is all set to host its first Cybertruk delivery event. So, in a desperate bid to throw a spanner in the works, the company has announced that every Rivian EV Pickup truck that is purchased will be accompanied by a wall charger and $2000 install credit. This ‘Home Charging bundle’ will be on offer until the end of the year, which is not that big a duration considering we are already half way through November.

If you are intrigued by this Home Charging Bundle, this is how it will work out –

The moment you place an order for the Rivian EV Pickup, within 2 days, the home charger will be shipped to your location. This is supposed to save you around $800. The shipping of the wall charger also entitles you to installation credit with the official installation partner of Rivian, which happens to be Qmerit. The installation team will support the installation of the wall charger and other peripheral accessories, so that you are ready to go when the pickup truck is delivered.

 

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Now, if you were to go through the installation on your own expense, it would go down a bit differently. So, starting off, you have to put in a $150 deposit, and then, depending on the extent of installation, it could cost you anywhere between $800 to $2000, which is a significant on your wallet. Going for the new Home Charging Bundle will essentially make the installation part free of cost.

Add to the fact that the Rivian R1t Pickup is also eligible for $3,750 tax credit, it makes the deal all the more compelling.

 

 

Rivian was recently called out for issuing not one, but two separate recalls of its vehicles due to an airbags issue. This bundle deal also seems to be a way to apologise to users and to clean their image.

Will this deal help Rivian stay competitive in the EV Auto battle, or will they be decimated by the upcoming Tesla Cybertruck? Only time will tell.