However, if production costs continue to rise, Apple might find itself compelled to raise the retail prices of the iPhone 16 to safeguard its profit margins. This could potentially mean an iPhone 16 starting at over $799 / £799 / AU$1,499 for the base model, with the iPhone 16 Pro Max (or potentially iPhone 16 Ultra) beginning at more than $1,199 / £1,199 / AU$2,199.