Pentax's Upcoming Film Camera Embraces Gen Z Aesthetic

Pentax’s Upcoming Film Camera Embraces Gen Z Aesthetic

The upcoming Pentax compact camera will feature an SLR-style hand-wound lever-action mechanism with a ratchet wheel, delivering audible feedback and a nostalgic charm. The design process of the camera involved collaboration with previous-generation engineers, ensuring a fusion of traditional and modern elements. It promises to be an enhanced version of the beloved Kodak Ektar H35.

Looking ahead, Ricoh plans to expand the Film Camera Project with future models, including the possibility of producing a film-format SLR camera. The project aims not only to create innovative cameras but also to foster an environment where film photography enthusiasts can freely express their ideas, opinions, and aspirations.