Peloton, the renowned fitness brand known for its exercise bikes, is embarking on a significant rebranding effort by expanding its software offerings and introducing three new membership tiers to its mobile app. The company aims to provide a range of fitness options that can be easily accessed from home or the gym without the need for expensive Peloton hardware. The newly unveiled tiers are Peloton App Free, App One, and App Plus, each offering different features and pricing options.
Peloton App Free
The Peloton App Free, an integral part of the Peloton rebranding initiative, offers users complimentary access to a diverse selection of classes within the Peloton app ecosystem. This tier provides a gateway to the world of Peloton’s fitness and wellness offerings, even without a subscription.
Within the Peloton App Free, users can explore a rotating collection of classes, ensuring fresh content regularly. With over 50 classes available at any given time, individuals can dive into a wide array of fitness disciplines, including but not limited to:
- Yoga
- Pilates
- Strength training
- Cardio
- Barre
- Meditation
- Treadmill running
- Outdoor running
- Cycling
While the Peloton App Free does not grant access to live classes, it empowers users to engage with on-demand sessions at their convenience. Moreover, this tier doesn’t skimp on features, offering functionalities such as heart rate tracking, guided step-by-step gym programs, and live metrics to help individuals make the most of their workouts.
Getting started with the Peloton App Free is hassle-free. Interested users can create an account directly on the Peloton website or app, without the need to provide credit card information.
Key Benefits of the Peloton App Free:
- Cost-Efficiency: It’s completely free to sign up and utilize the Peloton App Free.
- Access to Variety: Enjoy a diverse range of on-demand classes spanning numerous fitness disciplines.
- Feature-Rich Experience: Benefit from heart rate tracking, comprehensive gym programs, and real-time performance metrics.
For those seeking an accessible entry point into the world of Peloton, the Peloton App Free is a compelling choice as part of the Peloton rebranding journey. Start your fitness journey today without any financial commitment.
Peloton App One
The Peloton App One, a pivotal component of the Peloton rebranding strategy, represents a premium, subscription-based tier within the Peloton app ecosystem. Designed to elevate your fitness journey, Peloton App One offers an expansive array of advantages beyond what’s available in the Peloton App Free.
What’s Included:
- Live Classes: Peloton App One brings live instructor-led classes directly to your fingertips, fostering real-time engagement and motivation.
- Unlimited On-Demand Classes: Enjoy unrestricted access to a vast library of on-demand classes, ensuring you can work out on your schedule.
- Comprehensive Fitness Modalities: Access all nine of Peloton’s diverse fitness modalities, including Strength, Meditation, Outdoor Walking, Yoga, and more, providing a holistic approach to wellness.
- Equipment-Based Cardio: Engage in up to three equipment-based cardio classes each month, encompassing Cycling, Treadmill, and Rowing workouts.
- Fresh Content: Stay inspired with a continuous influx of new on-demand and live classes, keeping your workouts engaging and exciting.
- Challenges, Programs, and Collections: Participate in Peloton’s Challenges, follow structured Programs, and explore curated Collections to reach your fitness goals effectively.
Pricing:
The Peloton App One subscription is available at $12.99 per month or a cost-effective annual plan for $129. You can begin your journey with a free 30-day trial of the Peloton App One to experience its full range of benefits.
Benefits of Peloton App One:
- Comprehensive Access: Enjoy all Peloton App Free offerings, alongside live classes and unlimited on-demand content.
- Equipment-Based Cardio: Take advantage of up to three equipment-based cardio classes monthly to diversify your workouts.
- Diverse Modalities: Access all nine fitness modalities, catering to various wellness needs.
- Fresh Content: Stay motivated with a steady stream of new classes and real-time live sessions.
- Holistic Wellness: Engage in Peloton’s Challenges, Programs, and Collections for a well-rounded fitness experience.
Limitations:
- Equipment-Based Cardio Limit: Peloton App One allows up to three equipment-based cardio classes per month.
- Exclusion of Lanebreak and Scenic Classes: Users won’t have access to Lanebreak and Scenic classes, which are available in higher-tier subscriptions.
Peloton App One strikes a perfect balance between affordability and an enriched fitness journey. For individuals seeking a comprehensive and interactive fitness experience, it stands as a compelling choice within the Peloton rebranding landscape.
Peloton App Plus
In the realm of Peloton rebranding, the Peloton App Plus emerges as the pinnacle of subscription tiers within the Peloton app ecosystem. As the premium offering, it builds upon the foundation laid by Peloton App One while delivering an even more extensive array of features and content.
What’s Included:
- Unlimited Equipment-Based Cardio Classes: With Peloton App Plus, users gain unlimited access to equipment-based cardio classes, encompassing Cycling, Treadmill, and Rowing workouts.
- Lanebreak and Scenic Classes: This tier unlocks the captivating Lanebreak and Scenic classes, offering immersive and scenic workout experiences.
Pricing:
The Peloton App Plus subscription is available at a monthly rate of $24 or a cost-effective annual plan priced at $240. New users can embark on their fitness journey with a complimentary 30-day trial of the Peloton App Plus, providing a comprehensive taste of the platform’s expansive benefits.
Benefits of Peloton App Plus:
- Complete Access: Peloton App Plus provides access to all the classes available in Peloton App One, including unlimited equipment-based cardio classes and the captivating Lanebreak and Scenic classes.
- Unlimited Classes: Enjoy the flexibility to take as many classes as you desire, whenever it suits your schedule.
- Fresh and Varied Content: Access the latest releases, live classes, and a diverse range of offerings, allowing you to stay engaged and inspired.
- Comprehensive Modalities: Benefit from access to all nine of Peloton’s fitness modalities, enabling a well-rounded approach to your wellness journey.
- Challenges, Programs, and Collections: Engage in Peloton’s Challenges, follow structured Programs, and explore curated Collections, facilitating progress towards your fitness goals.
Limitations:
- Premium Pricing: Peloton App Plus stands as the most expensive tier within the Peloton app ecosystem, tailored for those who seek a top-tier fitness experience.
- Device Compatibility: Users must still possess a compatible device to fully leverage the app’s capabilities.
For dedicated Peloton enthusiasts and those who crave an all-encompassing fitness journey, the Peloton App Plus represents the ultimate choice within the Peloton rebranding spectrum. It caters to those who want to explore a wide array of classes, including equipment-based cardio classes, Lanebreak and Scenic classes, making it an excellent option for a holistic and immersive fitness experience.
In conjunction with the app update, Peloton is introducing Peloton Gym across all five of its exercise tiers. This feature includes written workout plans accompanied by instructional videos, allowing users to tailor their strength-building routines at their own pace.
Current Peloton subscribers will automatically be upgraded to the App Plus Membership at no additional cost until December 5th, 2023. After this date, users can choose to continue with the increased price or switch to a more affordable tier. The three new app tiers are being gradually rolled out across Peloton’s five global markets, while existing tiers, Peloton Guide and Peloton All-Access, will maintain their current pricing.
Peloton’s bold shift away from its signature exercise bikes presents a calculated risk, especially following the recent recall of over two million bikes due to safety concerns. However, diversifying its offerings may prove beneficial for the brand. The success of Peloton’s rebranding strategy and expanded software services remains to be seen, but the move reflects the company’s commitment to catering to a wider range of fitness enthusiasts.
