Peloton Unveils Three New App Tiers in a Company Rebranding Effort

Peloton Unveils Three New App Tiers in a Company Rebranding Effort

A Pelton rebranding is in full effect

What’s Included:

  • Unlimited Equipment-Based Cardio Classes: With Peloton App Plus, users gain unlimited access to equipment-based cardio classes, encompassing Cycling, Treadmill, and Rowing workouts.
  • Lanebreak and Scenic Classes: This tier unlocks the captivating Lanebreak and Scenic classes, offering immersive and scenic workout experiences.

Pricing:

The Peloton App Plus subscription is available at a monthly rate of $24 or a cost-effective annual plan priced at $240. New users can embark on their fitness journey with a complimentary 30-day trial of the Peloton App Plus, providing a comprehensive taste of the platform’s expansive benefits.

Benefits of Peloton App Plus:

  1. Complete Access: Peloton App Plus provides access to all the classes available in Peloton App One, including unlimited equipment-based cardio classes and the captivating Lanebreak and Scenic classes.
  2. Unlimited Classes: Enjoy the flexibility to take as many classes as you desire, whenever it suits your schedule.
  3. Fresh and Varied Content: Access the latest releases, live classes, and a diverse range of offerings, allowing you to stay engaged and inspired.
  4. Comprehensive Modalities: Benefit from access to all nine of Peloton’s fitness modalities, enabling a well-rounded approach to your wellness journey.
  5. Challenges, Programs, and Collections: Engage in Peloton’s Challenges, follow structured Programs, and explore curated Collections, facilitating progress towards your fitness goals.

Limitations:

  1. Premium Pricing: Peloton App Plus stands as the most expensive tier within the Peloton app ecosystem, tailored for those who seek a top-tier fitness experience.
  2. Device Compatibility: Users must still possess a compatible device to fully leverage the app’s capabilities.

For dedicated Peloton enthusiasts and those who crave an all-encompassing fitness journey, the Peloton App Plus represents the ultimate choice within the Peloton rebranding spectrum. It caters to those who want to explore a wide array of classes, including equipment-based cardio classes, Lanebreak and Scenic classes, making it an excellent option for a holistic and immersive fitness experience.

 

In conjunction with the app update, Peloton is introducing Peloton Gym across all five of its exercise tiers. This feature includes written workout plans accompanied by instructional videos, allowing users to tailor their strength-building routines at their own pace.

Current Peloton subscribers will automatically be upgraded to the App Plus Membership at no additional cost until December 5th, 2023. After this date, users can choose to continue with the increased price or switch to a more affordable tier. The three new app tiers are being gradually rolled out across Peloton’s five global markets, while existing tiers, Peloton Guide and Peloton All-Access, will maintain their current pricing.