Peacock no longer offers a free tier to new clients. According to The Streamable, prospective users visiting Peacock’s website would now only see two options for accessing the platform: Peacock Premium and Premium Plus. In any case, if you’re new to Peacock, you’ll have to pay to access the service’s content catalogue. The free tier is still accessible, but only to existing users who cancel their Premium membership or those who previously had free access to one of the premium tiers, such as Cox internet subscribers.
According to a Peacock spokeswoman, the change reflects a strategic realignment inside NBCUniversal. Peacock’s premium levels, according to the firm, are the greatest way to enjoy everything the service has to offer. Peacock Premium will have more than 100,000 hours of material for customers to view by the end of the year, including live sports programming from the Premier League and the Women’s World Cup, as well as next-day streaming of Bravo series and originals like Bel-Air. The platform’s subscriber base increased to 20 million in 2022, up from 9 million the previous year. Peacock, on the other hand, has yet to earn a profit for NBCUniversal owner Comcast. The service is expected to become profitable in 2024, according to the business. It is likely that it aims to shorten that timetable by doubling down on Peacock’s Premium levels.
Peacock is giving a deal to new customers to compensate for the withdrawal. A yearly membership to the ad-supported Premium tier is now $30, down from $50.