Abdallah Abu-Sheikh, Founder of Astra Tech, commented: “At PayBy, we are constantly seeking innovative ways to meet the evolving needs of our customers and simplify their payment processes. Being the only merchant acquirer in the UAE to offer payment links and QR codes directly from our terminals is a significant milestone. This integrated online and offline solution provides our sector-diverse merchants with the flexibility and efficiency to operate seamlessly within the UAE’s complex market.”