Despite the shaky AI launch of Bing, it is undeniable that Microsoft has reaped substantial benefits from its partnership with OpenAI. The integration of GPT technology led to a 15-percent increase in Bing’s traffic, while the Bing mobile app garnered 750,000 downloads within its first week, with 150,000 daily installations at its peak. This achievement is particularly noteworthy, considering Bing’s historical reputation as Google’s lesser competitor. Microsoft CFO Amy Hood emphasized the mutually beneficial nature of the partnership, stating in April, “When we grow, it helps [OpenAI], and when they grow, it helps us.”
However, some analysts perceive potential challenges arising from this partnership in the long run. Oren Etzioni, board member and CEO of the Allen Institute for Artificial Intelligence, highlights the conflicting objective of both companies needing to generate revenue with similar products. This clash of interests could potentially strain the relationship between Microsoft and OpenAI moving forward.
