Nokia begins its rebrand with a new logo

Nokia begins its rebrand with a new logo

Is this the end of a well-known and beloved logo? No, not always. You may remember that Nokia’s phone division has not been a part of the corporation since Microsoft’s ultimately catastrophic $7 billion purchase of the company’s Devices and Services division in 2014. As the tech behemoth washed its hands of the transaction in 2016, HMD Global, a firm comprised of former Nokia executives, purchased the rights to use the Nokia name for smartphones and tablets and has been doing its own thing ever since. In fact, the business unveiled its most recent product, the G22, only one day before today’s announcement, and that phone, as it happens, has the iconic Nokia logo. Engadget has contacted HMD Global to inquire if the business intends to keep using that logo.