Nokia begins its rebrand with a new logo

Nokia begins its rebrand with a new logo

We are renewing our name to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud,” Nokia claimed in a blog post attributed to CEO Pekka Lundmark. “We are still a successful mobile phone brand in most people’s views, but this is not what Nokia is about,” Lundmark told Bloomberg. “We want to develop a new brand that is focused on networks and industrial digitization, which is significantly different from legacy mobile phones.”