Netflix has revealed measures to push down on password sharing, which the streaming service giant estimates costs it billions of dollars each year. In a shareholder letter dated Jan. 19, the firm announced that it aims to expand paid sharing later in the first quarter. “Today’s extensive account sharing (100 million or more homes),” according to the letter, “undermines our long-term capacity to invest in and develop Netflix, as well as expand our companies.” The firm has been working on new features that will improve the Netflix experience, such as the ability for subscribers to see which devices are using their account and move a profile to a new account.
