The report also highlights that seemingly minor factors, such as the design of the browser choice screen and the order in which browsers are presented, exert a significant influence on a user’s ultimate decision.
However, it’s worth noting that the dominance of Google’s Chrome browser appears unchallenged for the foreseeable future. Among the four test groups observed by Mozilla, between five and six out of ten users selected Google’s browser. This aligns with current Statcounter data, which reports Chrome commanding a 64% market share.
Mozilla intends to engage with various stakeholders, including regulators, businesses, academics, civil society, and consumer organizations, to discuss the outcomes of its research and the implications for browser choice screens. Their objective is to aid the EU in devising strategies to promote and enhance consumer choice effectively.
