The EU’s Digital Markets Act, set to mandate browser choice screens starting in 2024, has prompted Mozilla’s investigation. Despite the looming deadline, Mozilla underscores that there has been limited attention directed towards assessing the effectiveness of browser competition remedies thus far.
In alignment with the EU’s commitment to promoting fair competition, Mozilla’s “Five Walled Gardens” report for 2022 delves into how developers can restore decision-making power to consumers.
Key findings from this study indicate that consumers prefer having the option to choose their browsers during the initial device setup, as opposed to a later stage. This preference likely arises from the fact that users are already making various decisions during the initial setup and are more receptive to additional choices at this point. Mozilla emphasizes that an earlier opportunity for browser selection is less likely to disrupt the user’s workflow.
