If the movie studios are successful in this pursuit, they will be able to technically “bring back” deceased superstars by creating AI versions of them and integrating them into their projects. While this may sound exciting to some of you, doing it without the explicit permission of the respective families can open up a can of worms. Recently, Tom Hanks and Scarlett Johansson were all over the news as they spoke strongly against the use of their AI likeness by companies for their promotional purposes. If this is the case with active celebrities, legacy superstars will be a lot trickier.
What exactly are the studios prepared to offer?
