Colin Raftery, the CMA’s Senior Director of Mergers and Phase One Decision Maker, commented on the development, saying, “This is a new and substantially different deal, which keeps the cloud distribution of these important games in the hands of a strong independent supplier, Ubisoft, rather than under the control of Microsoft.” He added, “With additional protections to make sure that the deal is properly implemented, this will maintain the structure of the market, enabling open competition to continue to shape the development of cloud gaming in the years to come, and giving UK gamers the opportunity to access Activision’s games in many different ways, including through cloud-based multigame subscription services.”
The CMA has opened a consultation for the updated proposal, which will remain open until October 6. The deadline for the merger agreement, previously extended, is set for October 18.
