When Microsoft announced Bing AI, it’s intention was clear – Get a win over Google. Bing was always running behind Google Search, but the advent of AI in search applications kind of gave everyone a clean slate. Sure, the resources that companies like Microsoft and Google are immense compared to the other players in the market, Microsoft acted first with the launch of their Bing AI model. To incentivise it further, they even gave users the chance to experience the much-in-demand GPT-4 for free. All of this, paired with the initial blunders of Google Bard, made Microsoft the de-facto kings of the AI ecosystem. However, Google ironed out the wrinkles and came out with a slew of updates to their AI model and today, the two companies are at loggerheads. But who is in the lead?
