This decision comes at a challenging time for Twitter, as it has been steadily losing advertisers since Musk’s takeover. According to digital marketing analysis firm Pathmatics by Sensor Tower, less than half of its top 1,000 advertisers spent money on ads in January. Microsoft’s move to drop Twitter from its social media management tool may add to Twitter’s challenges, as it struggles to retain advertisers amidst rising competition from other social media platforms.
