Meta took an innovative approach to generate excitement for the “text-based conversation app” by sending personalized invites via Instagram. Users were directed to search for ‘Threads’ in the Instagram search bar, where they discovered a red ticket leading to a personal invite. However, the app is now accessible on both the App Store and Google Play Store. It should be noted that initial reports suggest Threads may not be immediately available in the EU, though further details are yet to be confirmed.
